The Final Four! Tips on how to use effective Calls To Action in your emails.

Hello again and you've made it! I hope Tim's suggestions have been helpful for you? I've certainly learned quite a bit.

Here's Tim's final four tips on how to use effective Calls to Action in your email marketing, or on your website or landing page!

7. Contest Entry CTA

If you're looking for a way to drum up some excitement in your niche, you might offer your prospects and customers a chance to win prizes through a contest.

Here's what your calls to action might look like:

  • Click here to enter the contest for free-and do it now, because you'll kick yourself if you miss out on winning these great prizes!
  • Click here to enter the contest now-and be sure to tell your friends, because you'll get an extra chance to win if you share the contest on social media!

8. Get More Info CTA

Sometimes you may want your prospects to contact you for more information. Maybe you want them to call you for a free consultation, or perhaps email you about their needs. If you do any pre-sale consults, then you'll want to use this call to action.

For example:

  • Click here to begin your free 15-minute consultation (hurry, this offer is limited to the next 25 people who act now...)
  • Click here to get your free no-obligation estimate for web development and marketing - you might be surprised at just how affordable it is to put your best foot forward!

9. Read More/See More CTA

Sometimes when people get to the end of a piece of content, you simply want them to look at another article, read a social media post, or perhaps watch a video. That's where this call to action comes in. It's a great way to get people to your blog to see your ads, and it also works well to get your prospects to watch a pre-selling video.

For example:

  • If you liked this article, then you're going to love Part 2, where you'll discover 10 more fat-busting secrets. Click here to read it now...
  • The very best way to learn how to tune a carburettor is to watch someone else do it first. Click here to watch a video where you can literally look over my shoulder as I clean and tune a '66 Mustang carb...

10. Social Media Sharing CTA

If you're trying to kick start a viral effect, then you'll want to include this call to action alongside the content you want shared.

For example:

  • Your friends will love finding out this secret too! Click here to share it with them on Facebook...
  • Do you know anyone else who's struggling with insomnia? Click here to share this article with them so they can start getting some much needed sleep...
Posted by Liz Wright on 25 June 2019 | permalink | comment

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