Answering ”What Do You Do?” and making an impression!

Assuming you are already going to networking meetings, I want to find out, how many times have you been asked, “So, tell me, what do you do?” and your mind has gone blank?

It has happened to me, more times than I wish to confess!

The other thing that happens is that sometimes I am so overwhelmed by the impact the person has already made in the room, that I instantly feel like they aren’t really interested in what I do, and therefore I automatically undersell myself.

Has that happened to you?

Or, and this is probably the worst one, I get cornered by someone who is determined to tell me all about their business and doesn’t give me a chance to draw breath.

Rob Brown, author of the bestselling book, “How to Build Your Reputation” says that networkers fall into four types:

  1. A Freezer – someone who freezes and just stutters out the name on their business card,
  2. A Bully – someone who launches into a full-on sales pitch, telling everyone they meet they’re an idiot if they don’t buy the stuff he’s peddling,
  3. An Engager – someone who introduces themselves in a brief, interesting manner, or,
  4. A Bore – someone who goes on and on and on and on….

So, which one are you and which one would you like to be?

This week I’m focusing on this and will be passing tips on how we can all learn, very simply, to create and deliver a 60 second introduction that will make other networkers want to talk to you.

The one thing I have learnt in the various network groups I have joined over the years, is that within the networking circle, people buy from people – they don’t necessarily buy ‘the product’ – it is all about who you know, like and trust.

The main issue is something I think we all do – we ask ourselves these questions:

Why should I buy from you?

Is buying from you going to add value to my business/life?

Once you can answer those two questions in a 60 second burst of introduction, you’ll be on your way to being dynamic in any networking event.

Come back tomorrow to find out how.

Posted by Liz Wright on 2 July 2019 | permalink | comment

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