Hi and welcome back to the next three effective Calls To Action that you can use in your email marketing campaigns.
Tim Dodd from 3D Consulting Services kindly gave me these tips when he delivered his email marketing course at my Focus On Your Business set last year.
On Tuesday I copied out his first three tips. Here are the next three and next Tuesday, I'll be posting the final four of his Ten Tips.
They're all brilliant!
4. One Time Offer CTA
The idea here is to present a one-time offer. If the prospect doesn't take advantage of the offer they'll never see that particular offer again. This special offer might include a discount, bonus products, or both.
TIP: If you want to create even more urgency with a one-time offer, then present a countdown timer next to the offer. For example, you might give your prospect 60 minutes to order, before the offer disappears off the table forever.
5. Lead Generation CTA
Now you may be looking at this CTA and thinking, "Wait a minute... why on earth would I want to use a lead-generation call to action when my leads are already on my mailing list?"
There are two good reasons to direct your subscribers to join a mailing list :
This gets your existing subscribers onto an additional list with additional targeted mailings to create additional streams of income!
6. Free event CTA
One of the most valuable ways to offer information is through a live event such as a webinar or even an offline workshop held in a hotel or other conference room. These sorts of events are also great ways to generate leads or even segment an existing list.
Here are two examples of how to put this call to action to work for you:
Wow! Tim really does know his stuff - it's funny because as I'm reading these various CTAs, I realise how many times I have clicked on some just like these... is it me or is it the CTA?
So, tune in again next time and get Tim's final four tips on Calls to Action.