Continuing the tips from Tim Dodd of 3D Consulting Services - today I'm showcasing his tips on Calls To Action.
Now, if you're like me, you've probably sent out hundreds of emails with either no call to action, or one that never worked. I have learnt, over the years, that getting people to click on a link is difficult and although I'm one of those that clicks on nearly everything sent to me (curiosity always gets the better of me), I realise that most folks only click if they're really, really interested in whatever is being offered.
So, Tim's given us ten effective CTAs. There's a lot of detail so I'm spreading them over the next three blogs!
Here are the first three!
1. General Offer CTA.
This is a callto action that you use when you want someone to purchase a product or service but without any discounts or other special offers.
2. Special Offer CTA.
Whether you're launching a product or you just want to drum up some sales with a special offer.. here is the call to action to use.
3. Upsell/Cross-sell CTA
If you've already convinced your reader to purchase a product, then your next step is to persuade them to purchase something else. Ideally, this call to action should go on the order page itself, although in some cases you may offer it as an additional option inside an email.
Okay - so there's the first three of Tim's tips - come back on Thursday to see the next three...