It used to be that companies offering to ‘do’ your SEO were the kings of website marketing. During the last few years of online marketing, SEO strategy has been focused on link building and keywords.
Everything has changed! Google have developed much better algorithms and processes and the old ways of building impressive links and stuffing the pages with hundreds of keywords, just doesn’t work. With the massive growth of social media, you now need to develop lively, appealing and communicating content and the only way to showcase all that content (apart from your website) is through social media.
The name, ‘social media’, is off-putting in a business sense, but the fact is, social media is now critical for your online footprint.
If you’ve been in business for a long time (I’m talking to those of you over 40 or 50 now) and have come up through the ranks and years of working with newspaper advertising, typewritten letters and real post (nowadays called snail-mail), you probably find all the different modes of social media a bit confusing and possibly can’t see how it can help your business. But, the fact is, social media is growing every second.
For instance, did you know:
How does Social Media help your business?
You start by creating a Page on Facebook or on Twitter or LinkedIn and the goal is to gather a following in order to create fans who will share your content. It’s not easy but it is doable with patience, determination and some hard work. A good way to start gathering followers is to write a blog. You can write about your business, share tips, give information, demonstrate your expertise – be social (after all, that’s what social media is all about!)
Once you have written your blog, you can share it on your Facebook, twitter and LinkedIn pages and ask your visitors and followers to share it. You can then ask visitors to your website to share or like your social media pages and eventually, you may be able to start attracting more visitors and followers.
Remember that Social Media sites are constantly being looked at by millions of people – you just need to tap into those millions and find a couple hundred who like what you’re sharing, or selling, or offering, and build the relationship with them.
In order to achieve this, you do need to be ACTIVE – which means you need to be on as many platforms as you can, and you need to be posting CONTENT as often as you can. And no, it isn’t as simple as falling off a log. And if you haven’t got the TIME to do it, you really do need to hire someone to do it for you. You cannot afford to sit back and ignore Social Media.
I mentioned Google earlier – Google is now King when it comes to whether or not you get any visitors to your website. Google measures everything you do on the web – they measure how often you post content on social media sites, how many followers or fans you have, how often people arrive on your site from a social media channel. This is now the way Google decide whether your website should be on page one or page 1001. Google realised that using the old ways, the web was getting crammed with spam and junk because seo companies were developing more and more devious ways to gather their links and the truth is, those links hardly ever brought in actual customers – whereas links from social media sites are bringing real people who are actually interested in you, your business and whatever it is you’re selling!
So, abandon your old ideas about building links and stuffing keywords into your website and focus on building your social media presence.
If you would like some help with your blogging, website or social media, the Business Ninjas package might be just the thing for you.
Call 07718 261636 or visit our website www.businessninjas.co.uk to find out how we can help you.